Three of the UK’s most respected holistic vets guide our mission to advance canine health and validate every formula we create.
FREE DELIVERY ON RAW DOG FOOD BUNDLES & DOG SUPPLEMENTS to UK Standard Areas
At ProDog, we don’t sell pet food, we fuel dogs for a life well lived.
Real ingredients. Real science. Real results.
Our mission? To raise the standard of canine health with nutrition that’s biologically appropriate and built to transform lives.
Founded From Frustration. Powered By Purpose.
Heidi Maskelyne didn’t set out to build a dog food brand. She set out to help her dogs. After watching her two beloved Shar Peis, Drago and Phoenix, suffer through chronic health issues on so called ‘premium’ food, she realised the problem wasn’t her dogs – it was the food itself.
ProDog was born from that moment. A founder-led business where quality, transparency, and results always come before profit margins. Today, Heidi still leads from the front, ensuring every decision is rooted in doing right by dogs, not shareholders.
“This brand wasn’t born in a boardroom. It started in my kitchen, sparked by frustration, love, and a promise to do better. I’d trusted so called ‘premium’ kibble until I actually read the label and realised I was feeding ultra-processed junk dressed up as health food. That was the moment everything changed.”
Heidi Maskelyne
We’re here for you if:
ProDog exists to challenge the norms of the pet food industry and to support dog owners who refuse to settle.
Our entire ethos centres on one truth: dogs thrive when fed what they were biologically designed to eat. Species-appropriate nutrition isn’t a trend, it’s a commitment to fuelling dogs in alignment with their natural needs.
Every ProDog supplement carries the legacy of our co-founder Rid — a pioneer in natural nutrition whose uncompromising standards guide every formula we make: expertly formulated, precision-crafted blends using rigorously researched ingredients that deliver measurable impact.
Empower dog owners to make informed, confident feeding decisions
Deliver species-appropriate nutrition backed by science
Cut through the confusion with honest, tailored guidance. No hype, just help
Biological Truth
Dogs thrive on food aligned with their natural needs
Nature + Science
Our formulas combine the best of both: expert designed, naturally sourced
Meeting You Where You Are
No judgement, no overwhelm. Just clarity, support, and trust
Feeding With Purpose
Every product, every recommendation, is designed to make a difference
This isn’t about trends. It’s about truth, transformation and trust. Backed by science and proven in the bowl.
Want to discover more about the difference raw can make?
Read the Benefits of Raw FeedingSeriously Good Raw Dog Food & Dog Supplements Made in the UK
When it comes to what goes in your dog’s bowl, we don’t mess around. Every ProDog product is built on uncompromising quality. Whether it’s raw meals, supplements, or treats, nothing gets through unless it meets our serious standards.
Independent Batch Testing:
Every batch of food is tested by third-party labs to ensure it’s clean, safe, and exactly what we say it is.
Quality Assured:
Our third-party manufacturer has attained the UK Pet Food Raw Standard; a mark of trusted safety and hygiene excellence. Our production sites are DEFRA-approved, licensed, inspected, and held to rigorous standards by the Animal Plant Health Agency.
Expert Formulated & Nutritionally Complete:
Every raw dog food recipe and supplement blend is designed by qualified canine nutritionists and approved by holistic vets. Our Complete, Puppy and Smart Chub meals are FEDIAF-compliant, built to meet European nutritional standards.
Responsibly Sourced Ingredients:
All our meat is UK farm assured, pasture-reared or from wild, trusted-quality supplies, and always human-quality.
Blast-Frozen Freshness:
We lock in nutrients and lock out bacteria by freezing at peak freshness.
Eco-Conscious Packaging:
Almost all of our product ranges are packaged in recyclable materials. Good for dogs, better for the planet. See the full story on our Impact Page.
This is what premium really looks like, and why it costs what it does.
We don’t just say we’re serious about quality, we’re held accountable by the organisations that matter.
“People stop me all the time to tell me how amazing Chunk looks. It’s become my favourite conversation starter. I can talk for ages about what a game-changer raw food and supplements from ProDog have been for him!”
Amanda S
Real Dogs. Real Transformations.
From adventure-loving labs to show-stopping Dalmatians, discover how ProDog fuels dogs to thrive.
Leon’s Story
See how ProDog fuels one adventure-loving lab and the life he was made to live.
Riley’s Story
Discover how the right raw food helped Riley thrive with breed-specific nutrition designed just for her.
“Put Rocco on ProDog’s “Flexx” for joints. In 3 weeks, he would do zoomies and was playful again; he is like a new dog, and I wish I’d known about it long before.”
David M
“I was really at a loss when my Labrador Leo stopped eating properly. Caroline Spencer from ProDog gave me fantastic guidance. I was initially sceptical, wondering how something so simple could work … but it did. Leo’s eating habits transformed overnight. Truly life-changing support!”
Sara A
“It’s so good to know that you can always contact Alison, who is so happy to offer nutritional advice. I have learnt so much talking to her and my Golden Doodles Barney, Walter, and Arthur’s lives have changed because of it.”
Penny C
“Simply The Best. The customer service is outstanding. From bombarding them with emails to changing my order, nothing is too much trouble for the staff.”
Victoria H
Raw Meals
From complete meals to meat-first options for custom feeders, our raw range support every dog’s needs. Choose from FEDIAF-compliant, single-protein, veg-free, offal-free, exotic meat and more, all expertly formulated with optimal ratios of high-quality, natural ingredients.
Supplements
Functional, targeted nutritional support for joints, gut, skin, weight, energy, immunity and more. All nutritionist formulated, vet approved, and science backed. Made with precision, purpose, and the highest quality natural ingredients to deliver real results.
Treats
100% natural, high-value rewards, naturally dehydrated to preserve nutrients and flavour. Choose from training treats, long-lasting chews for power chewers, and gentler options for smaller dogs. Nothing added, nothing taken away, just real ingredients your dog will love.
Watch our journey from farm to freezer, or explore our full ingredient breakdowns.
Join the ProDog pack today and get £5 off your first order. Exclusively for new customers.
Feeding raw isn’t just a diet shift, it’s a mindset shift. That’s why we go beyond the food, with expert guidance and educational tools to help you make the switch with confidence.
Support You Can Access Anytime:
1:1 Consultations
Book a free, no obligation, personalised nutrition session with a ProDog canine nutritionist.
Blog & Raw Feeding Resources
Step by step guides, FAQs, myth-busting articles, expert insights, and real-life case studies.
Breed-Specific Feeding Guides
Tailored feeding advice for the exact needs of your dog.
Every expert and organisation we work with shares our standards, our integrity, and our commitment to canine wellbeing. Together, we strengthen the support we offer dog owners, whether you’re a first-time raw feeder or a seasoned pro.
Three of the UK’s most respected holistic vets guide our mission to advance canine health and validate every formula we create.
Dr Nick Thompson
BSc (Vet Sci) Hons, BVM&S, VetMFHom, MRCVS
Founder of Holistic Vet and Raw Pet Medics. President of the Raw Feeding Veterinary Society (RFVS).
Dr Katie Woodley
BVSc, GDVCHM, CVMA
Leading holistic veterinarian and founder of The Natural Pet Doctor, championing integrative approaches to canine health.
Dr Vicky Simon
BVetMed, VetMFHom, MRCVS
Founder of Holistic Vet Vicky, an integrated veterinary practice combining conventional and complementary care.
We collaborate with leading trainers and behaviourists who share our belief that nutrition is foundational to canine wellbeing; including as a vital pillar in managing behaviour challenges.
Partnership Chaperone K9
Elite personal protection dog trainers who trust ProDog to fuel their world-class working dogs.
Expert Collaborator Kamal Fernandez
Expert on Channel 4’s Dog Academy and renowned dog trainer specialising in behaviour transformation.
Expert Collaborator Caroline Spencer
Canine behaviourist, author, and leading voice in understanding the link between nutrition and behaviour.
We’re proud to support selected UK police dog handler units with nutrition that fuels the brave work they do every day.
A cause close to our hearts we support this rescue with food and resources to give vulnerable dogs a second chance.
This isn’t just about what goes in the bowl. Every bag, box, tub and chub from ProDog is a statement: you’re choosing trust over trends, transparency over spin, real nutrition over marketing noise. You’re not just feeding your dog, you’re fuelling health, longevity, and happiness.
You’re part of a growing movement that’s raising the bar for what dog food really means.
Discover what serious nutrition can do.
We get it. Switching to raw is a big decision. That’s why we offer free 1:1 consultations, breed-specific guides, and sample packs to make trying us risk-free.
You’re not doing this alone, we’re with you every step of the way.
Join the ProDog Pack and start your dog’s transformation today.
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