Calling All Dogs!

We're Starting a Doggie Riot
for Your Dog's Diet!

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Join TheRAWbellion

The RAWbellion is a dog food revolution designed to help your beloved canine companion thrive.

  • As your most trusted friends, dogs may not be your whole life but they certainly make your life whole.
  • Nothing beats knowing you’re putting their well-being first. That starts with feeding them the natural diet they are biologically designed to eat.
  • At ProDog Raw, we’re a team of guys and girls with a lot of love for our four-legged friends. They give us so much, we wanted to find a way to make sure our dogs could stay by our sides for the longest time possible, whilst feeling the healthiest and happiest they possibly can.
  • We became tired of our beloved pups getting sold short by the commercial dog food industry, where profits come before performance, business comes before benefit and hype comes before health. We knew drastic action was needed.
  • Our mission was simple and our intention was bold – To enable as many people as possible to feed their dogs a safe, balanced, biologically appropriate and species specific, natural diet. The one nature intended.

Enter the RAWbellion

By joining the RAWbellion you’re ensuring your faithful friend’s health and happiness is top priority.

Say goodbye to that nagging feeling that the food in the bowl isn’t nutritious, worrying that you’re not doing the best for your beloved companion or deciphering unpronounceable ingredients on food packet labels.

You’re a Doggie Well-Being Rock Star

Being part of the RAWbellion means you’re a doggie well-being rock star. You’re being bold, challenging the status-quo and making a stand against the accepted “norms” of the commercial dog food world.

You can rest in the knowledge you’re giving your dog the optimum fuel they need each and every day.

Your Dog Needs YOU to Fight Their Corner

Your dog is totally dependent on you to give them the nutrients they need. What goes into their belly totally impacts their health, their happiness and everything in-between. Your most faithful companion needs YOU to fight their corner, so they can become the dynamic dog they’re truly designed and deserve to be.

Why Raw?

What’s So Wrong with ‘Normal’ Dog Food?

In short, commercial dog food is far from doggie well-being centred. It’s high in toxins and low in the essential vitamins, minerals and nutritional value a dog needs to thrive. It’s highly processed which means most essential nutrients are depleted in the manufacturing process.

Dogs are resilient, like humans, and will survive if not fed appropriately, however they won’t thrive. Their health and vitality undoubtedly suffers without the right biological balance.

A quick history lesson in dog food

As fit as a butchers dog

I’m sure you’ve heard the phrase, ever wondered where it comes from?

Prior to the Second World War, dogs were fed a mixture of canned meat, butcher’s trimming and cooked food scraps. Those dogs had strength, stamina and a robustness which isn’t seen in many dogs today.

Due to meat shortages and rationing during the war, only certain foods like grains and other high starch carbohydrates such as corn, wheat, rice and potatoes, were both readily available and cheap to mass produce. It was because of this that commercial animal feed (such as kibble) became mainstream and gained popularity due to cost and convenience.

Dogs are designed to eat meat

When making a decision on what to feed your dog, it’s important to consider their anatomy and digestive system. Dogs digestive tracts have not significantly evolved from when they were undomesticated wolves, and are best suited to fresh, high-protein prey-based diets. We call this ‘species appropriate nutrition’ and is what a natural, raw diet seeks to replicate.

A dog’s teeth are like a Swiss-army knife, with each type of tooth designed to perform a specific function, whether it be slicing, chewing, ripping flesh or crushing bone.

A dogs stomach is not physiologically designed to digest and ferment carbohydrates (the main ingredient in kibble). Even grain-free kibble often contains high-levels of starchy carbs including legumes, peas & lentils. Feeding this to a dog puts their system under pressure, creating metabolically stressful insulin, glucagon and cortisol spikes throughout the day. The high carb content also contributes to the growing epidemic of obesity in dogs.

Why dogs need meat

Raw feeding guide

What exactly is in commercial dog food?

Commercial dry dog food is broadly made up of 60% carbohydrate, very little moisture and minimal, low quality protein. Low moisture puts a dog in a constant state of dehydration.

When a dog gets dehydrated, they experience the following harmful symptoms:

  • Inappetence
  • Lethargy
  • Panting
  • Dry nose and gums
  • Sunken, dry-looking eyes
  • Loss of skin condition and elasticity

In addition to this, due to the way in which kibble is intensively processed, there are many toxins introduced during its preparation. Aflatoxins are one example of this. Grains, nuts and legumes become contaminated with moulds which produce aflatoxins both during and after harvest, due to poor or extensive storage. These aflatoxins are potent carcinogens which have been identified as contributors to cancer, anaemia, liver and kidney failure and other potentially fatal diseases.

Ditch The Dry Campaign

What’s missing from commercial dog food?

Commercial dry dog food is broadly made up of 60% carbohydrate, very little moisture and minimal, low quality protein. Low moisture puts a dog in a constant state of dehydration.

The concern is not just about what is in commercial kibble, what isn’t in it is a worry too. Most of the nutritional value is lost during the high-heat cooking process. Vital vitamins, minerals, amino acids and enzymes are destroyed. Even if a higher quality kibble is selected which claims to contain better protein levels, or be free from fillers and additives etc. the fact is the product is still ‘cooked’ which damages the nutritional value of any such ingredients.

Many manufacturers use synthetic enhancers, alongside ‘spray-on’ pre-mixes containing fats plus a vitamin and mineral blend to try and add back in lost flavour and nutrients. Most importantly for manufacturers, these synthetic additions ensure their feeds can pass regulatory requirements.

This might sound like a reasonable solution to the problem, but what isn’t taken into account, or highlighted to you as the consumer, is a matter called bio-availability. Bio-availability means the proportion of the nutrient that is digested, absorbed and metabolised through normal pathways. Studies have revealed that a dog’s body cannot fully absorb such nutrients in the way they are provided in commercial kibble.

Not only is absorption of essential nutrients a problem. Something even more concerning is that synthetic nutrients delivered in this way can also impact vital functions of the body, with organs such as the liver and kidneys being put under pressure.

Raw is best

Dogs are designed to eat the foods their ancestors did in the wild, raw and natural. We simply can’t replicate the quality of nutrients found in nature in man-made form.

From their teeth, to their gut and digestive system it is abundantly clear that dogs are carnivores. The optimum diet for them is the one nature intended. Fresh, quality, raw, human grade ingredients. Including healthy fats, biologically appropriate proteins, carbohydrates and valuable nutrients.

The absolute best way to achieve this balance is by selecting a raw diet. Raw food is easily absorbed and also ‘exercises’ the dog’s digestive system promoting a fit and healthy gut.

Why natural nutrition rocks!

There are a host of health and well-being benefits to a natural raw diet for your dog. Check out below what your four-legged companion will experience when you make the move to raw.

  • Better digestion, bolstering the immune system and overall well-being
  • Improved gut health, helping to eradicate sensitivities, allergies and other conditions
  • Glossy, shinier coats and healthier skin
  • Cleaner teeth and reduction in nasty, smelly breath.
  • Smaller and firmer stools (more of the nutrients in the food are used by the body so there is less waste to eliminate)
  • Stable energy and boosted vitality
  • Healthier weight management
  • Increased mobility in older animals
And that’s just the physical benefits!

Aggression and behavioral issues are also linked to poor diet. The mind and body is intrinsically linked so nutrition is a key influencer on mood and behaviour. Switching your furry best friend to a raw diet will impact your puppers happiness and sense of well-being, substantially improving behavioral issue such as:

  • Chewing
  • Excessive digging in the garden
  • Food theft
  • Jumping in
  • Hyperactivity
  • Lethargy/Depression
Ready to embrace raw yet?

Make the switch by joining the RAWbellion. You’ll be astounded by the results.

There’s absolutely no doubt. Feeding your beloved canine a premium diet, designed the way nature intended makes for happier, healthier more vital and dynamic doggo!

The Importance of a Balanced and Varied Raw Diet for Dogs

Dry Fed Poo vs Raw Fed Poo

Natural Raw Dog Food Diet, What are the Benefits?

What Does it Take to be RAWbellious?

In 5 easy steps, you’ll be a fully-fledged doggie well-being rock star. All it takes is a few small changes and you’ll make a HUGE difference to your life and your wonderful doggos. We guarantee you’ll get lots of love, cuddles and drooling as thanks (from your dog of course, not us).

In short, commercial dog food is far from doggie well-being centred. It’s high in toxins and low in the essential vitamins, minerals and nutritional value a dog needs to thrive. It’s highly processed which means most essential nutrients are depleted in the manufacturing process. Dogs are resilient like humans and will survive if not fed appropriately, however they won’t thrive. Their health and vitality undoubtedly suffers without the right biological balance.

  1. Get a fresh PAWspective on the best way to fuel your woofer and commit to drastically improving your dog’s diet. Commitment made? Then ‘High-four’ your pooch’s paw to celebrate!
  2. Sign up to Join the RAWbellion (find out how below). Watch as their whicker whackers wag while they wait for the doglivery man to bring their raw food.
  3. Bin the old food, all imPAWsters must go. Then choose which doglicious recipe you want to thaw first.
  4. Be curious. Don’t be afraid to ask your questions, we have a team of dogtastic experts on hand. Then simply sit back and watch your dog go from surviving to thriving.
  5. Reach one, teach one! Help us spread the gospel of raw. Knock on your neighbour’s dog flap and bark through it that “Raw rocks!” Howl your friends and family, and definitely howl every doggo in the park and their hoomans. Sing from the roof tops like the doggie well-being rock star you are.

Join The #RAWbellion

And a bonus step for luck, only if you want to of course! Send us a pic of your proud ProDog pupper or post on your Instagram with hashtag #RAWbellion

Why ProDog Raw?

So You’ve Made the Decision to Go Raw - Why Choose ProDog?

  • We make raw feeding simple, cost-effective and convenient for you. You’ll be resting easy in the knowledge you’re bolstering your dog’s physiological and emotional health daily because of our relentless passion for optimum doggie nutrition.
  • We produce only premium, all-natural raw food recipes. Without question, all of our products are totally free from fillers, additives and preservatives. Painstakingly crafted and specifically formulated to give your dog absolutely everything they need to flourish and live life to the full.
  • Delivered to your door, all you need to do is defrost and serve! Then sit back and experience the epic results our superior grade RAWsome food delivers.
  • ProDog offers an extensive menu, selecting only the finest, fresh, ethically sourced, British ingredients from DEFRA approved local farms. In addition to this, you can be assured that all of our raw dog food is lovingly handmade by us, and only us in East Yorkshire!


Raw Food, Supplements & Treats

Complete, Pure & Puppy

Our comprehensive raw dog food range consists of 3 menu plans all expertly developed to provide the nutritional fortitude that your dog requires. With our Complete Formula, Pure Recipes and our Puppy Meals, at ProDog Raw, every dog is catered for, regardless of age, size or breed! You can order pre-packed bundles at the click of a button, or mix and match your own personal selection from across the range to suit your needs and budget.

ProDog Nutrition

As well as being staunch advocates of raw, we have also extended our product range to encompass a cutting-edge selection of organic, nutritional dietary supplements designed to harness the power of nature and bolster your dog with a super boost! Formulated by experts, this range is perfect for those dogs who need extra support due to the demands of performance, or for accelerated recovery, condition, strength, stamina and power.

ProDog Treats

Need training treats, special rewards or just something to keep them busy and enrich their day? ProDog Raw has it covered. Boasting a huge array of dehydrated, natural doggie delights of all sizes and shapes, these mess-free, convenient options are perfect for keeping in your pocket while out on walks, nailing training sessions, or just in the cupboard for those rainy days. Being gently air-dried, so as close to raw as we can get, they are an easy, practical and delicious way to keep your dog in optimum health!

Don’t Just Take Our Word for it Hear it From the Pack!

Dog: Skye

Owner: Amanda

Before ProDog

Amanda rescued Skye the Westie in February 2019 at the age of 10. Not knowing what she had been fed previously, she was given the same well known, fairly expensive, brand of grain-free wet dog food that her other Westies had eaten without any issue. Fairly quickly, Skye developed diarrhoea.

The ProDog Result

“To say it has changed both our lives is no exaggeration. Skye has had a few bouts of diarrhoea but mainly related to each change in protein source but overall, it has made such a difference to her. She has only had two trips to the vet and she is fit, healthy, happy and looks good…

…Heidi has been an incredible support, has answered my hundreds of questions and given me reassurance when things have not gone as I thought they should. Both Skye and I have benefitted from her eating raw and I am most definitely a convert. I’m looking forward to telling my vet when I eventually get to see her!”

Dog: Rosie, Pongo and Bailey

Owner: Lynne, Bailey

Before ProDog

When we were first approached by Lynne, Bailey, having had both font legs operated on, was on a lot of medication. We recommended Flexx along with a raw diet. Flexx is a unique supplement formulated by experts to aid and assist joint and bone protection and cartilage repair in dogs. This unique, dual-purpose product, also targets skin health and coat condition with proven results. The all natural, organic, premium grade ingredients will support joint structure maintenance & function, promoting mobility and flexibility by fighting inflammation. The good news is that a year later Bailey is not on any medication, just Flexx.

The ProDog Result

"My dogs have been on ProDog Raw for a year now and the improvements have been amazing. Bailey has had both front legs operated on and had a cocktail of medication to deal with it. Heidi at ProDog Raw, suggested we use Flexx to help with his joints. A Year later, he is no longer on any medication just Flexx, an all-natural supplement from ProDog's Nutrition range and you would never know he had any issues. When we started on ProDog Raw all three dogs were overweight but with the correct amount of raw food per day and Maximus, another excellent nutritional supplement, to make up for the lack of offal (Dalmations shouldn't have offal) we now have three very happy, healthy dogs. I decided it was about time to show them off, so with photography being one of my hobbies I was lucky enough to do a photoshoot with N Photo Magazine these are some of the results!"

Ready to Raw?

I want in, how do I join and what do I get?

Join the RAWbellion in just 2 simple steps

Create an account - give us a few details about you and your woofer and you are good to go.

Place your order and get ready for your doglicious, tail wagging selection to arrive.

Boom! Boom! That’s it – simple!
You’re enrolled into the RAWbellion in 2 simple steps

RAWbellion Benefits

By joining the RAWbellion, you’re doing so much more than simply buying a different dog food brand. You’re joining a movement, a community of like-minded, big hearted, canine well-being champions, with a mission to enhance the lives of our wonderful doggos.

As a member here’s what you’ll get:

ProDog ReRAWds

ProDog reRAWds is our brand new points based scheme that awards points, or as we like to call them “DOGGIOS”, every time you: make a purchase, engage with us on social media, refer another hooman and more.

Your DOGGIOS can then be used towards future food purchases, you’ll get invited to special events, competitions, unique offers and we’ll even send your pooch a present on their birthday.

ProDog Woofurrals

This is just another way that you can help RAWvolutionise the world and comes with some reBARKable benefits.

We want you to spread the word, to tell all your dog owning friends about the wonderful rewards and benefits of being a ProDog customer. Sing from the WOOFtops and make all the ears in the neighbourhood prick up.

If your friend joins the RAWbellion and places an order with ProDog Raw, you’ll get extra bonus reRAWds points worth £25 to spend on anything from our website. That’s a tail-wagging £25 for every successful woofurral. WHAT A RESULT! What are you waiting for - get online, post a pic on your Instagram with the hash tag #RAWbellion, message your friends, shout it out in the park and get woofurring!

Specialist Advice

You’ll get exclusive access to ProDog partners. The industry’s top nutritionists, trainers and dog boffins who are on hand to answer your questions and share their pearls of wisdom. If you have a specific issue, we’ll find the answer for you from a trusted source. Just think.

Maybe, FINALLY, you can nail that ‘bark on cue’ party trick we all know you want to show off with…..or maybe just get your dog to come back when you ask!

Guidance Straight to your Inbox

As soon as you sign up we’ll send a welcome message straight to your inbox. We’ll provide links to guidance and all you need to know about transitioning your dog to eating the way nature intended. As well as monthly doggie well-being related tips, ProDog news and offers.

Supporting Local Charities

The money you spend with us helps us to support the amazing work of dog charities. As part of our mission for nutrition, we are delighted to support local dog charities such as Holly Hedge Animal Sanctuary and All Dogs Matter. They do such a. They do such a fantastic job and help such a lot of doggos we want to continue doing all we can to help. We make regular donations both monetary, hampers of food and treats. By joining us, you HELP these dogs and the selfless team that support them.


a ProDog Customer?

Firstly, high five for already being a doggie well-being rock star! Secondly, you’ll gain ProDog points on any purchases.

Simply login to your account and give us a little more information about your four-legged friends to help us personalise your experience with reRAWds and treats for you and your dog.

And Finally

It doesn’t end there. Now that your dog’s nutrition is taken care of, sit back and join our ProDog community. We at ProDog raw are here to guide you, follow us on Facebook and Instagram for news, advice, competitions, training tips, daily pupdates and more.

There’s so much more to learn… your ProDog journey has only just begun…

Join the #RAWbellion