Kibble vs Raw Dry Dog Food:

Discover the truth about dry dog food. Find out why 1,000s of dog owners are moving away from dry kibble & switching to fresh, natural, raw food.

Calling all dog owners!
Our nation’s dogs
need your help

#ditchthedry is a national campaign backed by experts, endorsed by dog lovers and designed to encourage and inspire more dog owners, just like you, to try ditching the dry. Our aim is to equip you with the facts to make the best choice for your dog’s health and happiness.

On a mission for
real nutrition

Whilst dry dog food has become the accepted norm for many dogs’ dinners, the truth is, it’s far removed from the healthy choice. Despite what clever marketing may lead you to believe, highly processed dry dog food often contains little real nutritional value. Many brands use indigestible fillers, synthetic additives, species-inappropriate ingredients and manufacture using methods that deplete any nutrient value that may have originally existed within the ingredients.

There’s no doubt the canine species is adaptable. Dogs are facultative carnivores. This means they are anatomically designed to thrive on a diet of animal protein, but they will eat other types of foods made available to them.

Despite eating a diet which doesn’t provide the natural components they may need, they will survive for some time— but there’s a world of difference between surviving and thriving. [1]

It’s time
for a menu change!

Many dogs are experiencing a host of health problems, from the devastating to the irritating, yet many can be eased or resolved through feeding the correct nutrition.

Did you know a dog’s natural life span can be almost 30 years of age? Nowadays we seem to get excited if a dog makes 10!

Great nutrition is a critical component of longevity [2]

Reasons to Ditch The Dry
Video Tips & Myths

Obesity and Diabetes

Dogs are anatomically designed to eat meat.

Feeding a fresh, natural, raw food diet is not a fad. It’s not even a new concept! It’s simply the original diet of the canine species, the way dogs evolved to eat.

Dogs’ digestive systems are perfectly designed to process the foods their ancestors would encounter in the wild, predominantly meat, organ and bone with a little vegetation from time to time. Dry dog food doesn’t even come close to being species-appropriate (unless you are a bird). Not only does it offer very little natural nutritional value to a dog, often full of low-grade, intensively processed ingredients, BUT it also can be DETRIMENTAL to a dog’s HEALTH by causing inflammation and putting strain on vital organs, leading, in some cases, to serious health conditions.

Check out our benefits to raw feeding guide for more on the crucial importance of species-appropriate feeding and explore our grain free dog food range.


Research points to ultra-processed foods being a key contributor to increased risk of cancer [6]

Thomas Sandberg’s groundbreaking research. [5]

Following 6000+ dogs over 30 years, the study is in its 23rd year and due to end in 2030. The data so far has highlighted some inescapable facts:

 – The cancer rate of dogs over 10 years old is 50%.

 – Of the dogs taking part in the study, very few (only 3%) of any age fed a natural, raw, whole food diet got cancer.

Is now the time to make a change? With stats like this, there’s no doubt your dog needs you to make more conscious choices on behalf of their wellbeing.

This is our invitation to you

Give it a try. Ditch the dry!

Gut Health

A Raw diet leads to better overall health for our dogs.

Research evidence shows that feeding a raw diet to dogs when compared to an extruded diet can significantly enhance the metabolic and bacterial markers associated with good microbiome health, leading to better overall health for our dogs. [7]

The Science

Encouraging you to #ditchthedry is firmly rooted in canine nutritional science and whilst the marketing myths of pet food corporations will promote a very different message, we advocate becoming a savvy dog owner and being open to learning the facts (some of them will blow your mind!)

‘Feeding Dogs’ by Dr Conor Brady is one of the most in-depth, balanced and insightful resources out there.

This book explores every element of the raw v dry debate meticulously. Each topic is supported with science based facts, while also being entertaining and truly eye-opening.This book is a must read for the science geeks, raw feeding enthusiasts and truth seekers amongst you.

Skin Conditions

Dry food can contribute significantly to itchy skin. Raw food is proven to relieve it.

Feeding a bitch raw food when pregnant and puppies when young seems to have a protective effect against Canine Atopic Dermatitis, a 2020 study of 2236 dogs concluded. [8]


Raw fed dogs are less flatulent; they produce less offensive gas compared to kibble-fed dogs. There are no wasted ingredients in raw meals, meaning less rubbish going into the body and less nastiness coming out the other end.

We know you may
need a little help in
making the switch

Making the shift to raw feeding may feel a little daunting. There are so many myths and misconceptions out there.

Perhaps you’re worried that:

  • Raw feeding is difficult / dangerous
  • Raw feeding isn’t safe
  • Raw feeding is expensive
  • Your vet doesn’t advocate raw feeding
  • Or maybe you’re dubious simply because it’s just not what you’re used to

Help from our experts

Get our FREE video series direct to your inbox.

In 3 mins a day over 5 days we’ll share all you need to know so you can ditch the dry dog food with confidence!

One lucky doggo will win
£150 of FREE ProDog Raw food

Play at home

Post pics of you and your four-legged pal ditching the dry on the competition post on Facebook or Instagram, tag ProDog Raw with #prodograw and #ditchthedry hashtags, and we’ll pick our favourite to win at the end of the month.

Or… take part with your local ProDog Raw stockist

Simply ask in store for the #DitchTheDry Selfie Frame and take a quick snap of you and your doggo. Upload the photo to your social media channels, tag the store and use the #prodograw and #ditchthedry hashtags and you will be in with a chance to win!

Increase your chances to win

Follow us on Facebook and Instagram to keep up to date with all the fun. Make sure to comment and share your pictures to stand more chance of grabbing the judges attention to win!

Meet some of
our experts

Dr Nick Thompson
The Holistic Vet

BSc (Vet Sci) Hons, BVM&S, VetMFHom, MRCVS. The UK’s leading expert in natural veterinary care for pets. Practising vet, animal nutritional consultant and writer. Dr Nick Thompson has dedicated his life to the study and practice of animal health care, the natural way.

Learn more with Dr Nick Thompson through his online courses for beginners

Dr Katie Woodley
The Natural Pet Doctor

As an expert holistic veterinarian and founder of The Natural Pet Doctor, Dr Katie Woodley is passionate about integrating Eastern and Western medicine to help pets achieve optimal health and vibrancy by utilising nutrition, acupuncture, and herbal medicine. She loves partnering with pet parents to provide guidance and specialised care to help their pets live their best lives through consultations, online programs, and webinars.

Learn more with Dr Katy Woodley through her free guide to improving your pet’s food and the ‘Better Gut Health’ masterclass.

Dr Judy Morgan
Internationally Renowned Author & Veterinarian

Certified in acupuncture, food therapy, and chiropractic care for dogs, cats, and horses her core focus is to educate and empower as many people as possible to be confident in taking a natural and holistic approach to their pets’ health and wellbeing.

Learn more with Dr Judy through her online courses (20% off during August, use code BACK2SCHOOL20 at checkout), or order her new book ‘Raising Naturally Healthy Pets’ 

You don’t need to be a
ProDog customer to get involved!

Join the 1000’s of other big-hearted dog owners making the move to a more natural way of feeding dogs. You’ll very quickly see the difference between a dog who is surviving and one who’s thriving.

Ditch the dry. Be part of the real food for dogs movement.

Four ways you can help inspire others:

  1. Share the #ditchthedry on your social media
  2. Talk about the change you’re making with your nearest and dearest
  3. Share this #ditchthedry web page with other dog owners
  4. Buy your #ditchthedry t-shirt and post pics on your social media wearing it (don’t forget to tag #ditchthedry)

Let’s create a ripple effect of happier, healthier dogs living their best lives—

the way nature intended.

1. Jaffey J A, Su D, Monasky R, Hanratty B, Flannery E, Horman M (2022)Effects of a whole food diet on immune function and inflammatory phenotype in healthy dogs: A randomized, open-labeled, cross-over clinical trial.Frontiers in Veterinary Science, Vol 9. Doi:10.3389/fvets.2022.898056
2. Lippert G, Sapy B (2003) UKRMB. Relation between the domestic dogs’ well-being and life expectancy statistical essay. Essay for the Prince Laurent Foundation. Accessed June 2023.
3. German, A.J., Woods, G.R.T., Holden, S.L., Brennan, L. and Burke, C (2018) Dangerous trends in pet obesity. Veterinary Record, 182: 25-25.
4. Salt, C, Morris, PJ, Wilson, D, Lund, EM, German, AJ (2019) Association between life span and body condition in neutered client-owned dogs. J Vet Intern Med. 33: 89– 99.
5. Sandberg,T. The Odin Project. Long Living Pets Research. Accessed 12th June 2023
6. Fiolet T, Srour B, Sellem L, Kesse-Guyot E, Allès B, Méjean C et al (Feb 2018) Consumption of ultra-processed foods and cancer risk: results from NutriNet-Santé prospective cohort. The British Medical Journal 360 :k322. Doi:10.1136/bmj.k322
7. Vuori, K.A., Hemida, M., Moore, R. et al (2023) The effect of puppyhood and adolescent diet on the incidence of chronic enteropathy in dogs later in life. Sci Rep 13, 1830. Doi:10.1038/s41598-023-27866-z
8. Hemida M, Vuori KA, Salin S, Moore R, Anturaniemi J, Hielm-Bjo ̈rkman A (2020) Identification of modifiable pre- and postnatal dietary and environmental exposures associated with owner-reported canine atopic dermatitis in Finland using a web-based questionnaire. PLoS ONE 15(5): e0225675. Doi:10.1371/ journal.pone.0225675