At the heart of all that we do is our love for dogs. Our dogs are our world. They give us so much love, companionship and joy, we believe they deserve the absolute best when it comes to food.
We Love Dogs
We're On A Mission To Help Dogs Thrive
Nutrition is the foundation of health and happiness. So, we’ve made it our mission to create outstanding, species-specific raw dog food and powerful, natural support supplements, all convenient and affordable - regardless of how big their appetite.
Working dogs lead extraordinary lives in comparison to pet dogs, with extreme demands placed on their body every day. For this demographic of dogs, to operate at their physical and mental peak, reducing injury and recovery times, optimum nutriment is required. This level of enhanced nutrition can only be achieved through real food.
All of our products are as clean and close to nature as raw feeding gets. 100% species-specific ingredients, absolutely no man-made additives, zero processing and leading edge in terms of quality. We only ever use human-grade quality proteins from DEFRA approved and British Farm Assured sources, meaning we only accept meat from ethically managed UK farms.
We’ve crafted our extensive range of multi award-winning raw dog food and canine support nutritional supplements by meticulously selecting a union of ingredients that combined together, deliver the full spectrum of nutrients working dogs need. We never use industry-standard fillers, ensuring every single component provides vital vitamin and mineral benefit essential to a dog’s health.
Veterinary professionals endorse ProDog Raw products. We're also delighted to work alongside the Raw Feeding Veterinary Society and be winners of Lloyds Business 2020 Customer Experience Award.
Not just a dog food company, we also invest in education, continually raising awareness about what makes quality nutrition for dogs. Whether customer or not, we have resources to bust through the myths and arm dog owners with facts.
The one thing our amazing team all have in common is a genuine, love for dogs. It’s this passion that validates their commitment to helping each and every customer get the outcome they need. We make sure we always put our team first, so they have what they need to always to put you, and your dogs, first.
We provide an experience, not just a product. Rewards, a virtual community of support, dedicated campaigns to raise awareness and inspire change. Whether a ProDog customer or not, we’ll answer your questions and queries and give you the help you need.
One Purchase Two Customers
Dogs can be fussy, and their humans have needs too, We’re clear our focus always needs to be on keeping both our four-legged and two-legged customers happy.
Quality Before Profits
Our driving force is to provide dogs with the absolute best. That means the best product, service, value and overall experience, whilst ensuring the best for the environment too. We make decisions with the planet in mind and use only ethically sourced British ingredients.
Where It All Started
Our passion stems from real-life experience. Between 2014-15 I lost both of my dogs, Drago and Phoenix to cancer, and I lost them well before I should have. Phoenix got his first tumour aged just 3.
I was devastated. I couldn’t understand it. I thought I was the most responsible dog owner EVER. I believed I'd given my boys the best of everything, including the best food. So I embarked on a mission to find out why.
I discovered that the dry kibble food I’d been giving them, despite the promises on the packaging that it was the best quality, had, potentially, been a massive contributor to their development of cancer.
This experience brought myself, Jay and Rid together and was the catalyst to creating a business that serves to prevent any other dog needlessly leaving before their time.
Run free boys.
We hope you’ll join us and give your dog the gift of quality canine nutrition so they can experience life the way nature intended.
Heidi, Jay & Rid