Wholesale Raw Dog Food ProDog Trade
Raw dog food and canine nutritional supplements for independent retailers, canine professionals, and specialist pet businesses.
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Become a stockist with ProDog's dedicated trade programme, designed to support independents, not corporate chains.
PRODOG Trade is the wholesale division of PRODOG RAW, supplying expertly formulated, quality raw dog food and UK made, vet-approved nutritional supplements for dogs to independent UK businesses.
Our trade programme is built for retailers and professionals who want to offer a premium alternative to mass-market and budget raw brands.
We prioritise long-term partnerships, sustainable margins, and flexible fulfilment over volume-driven wholesale.
Brand Distributor Shop
Direct from ProDog
one account, one contact
“Choosing a raw food supplier was about so much more than product quality. We needed a partner with the knowledge, expertise and genuine support to help our business thrive, and ProDog Raw has exceeded our expectations in every way.”
Who ProDog Trade Is For
Independent pet retailers
Raw feeding specialists
Groomers, trainers, and canine professionals
KENNELS AND DOG FOCUSED BUSINESSES
Founder-led since 2016
We are not positioned as a high-volume corporate wholesaler and work selectively with accounts aligned to our values and product positioning.
Founder-led since 2016, with no shareholders and no boardroom compromises, our decisions on quality and partnership terms are ours to make.
ProDog Trade supplies:
Wholesale Food Ranges for Bulk and Trade Supply
The UK’s most diverse selection of quality raw dog food allows trade partners to differentiate from supermarket and low cost raw brands while meeting the expectations of experienced raw feeders.
Complete raw dog food recipes
Single-protein minces
Novel protein options
CHUB RANGE FOR THE BUDGET CONCIOUS
Wholesale Dog Supplements
ProDog Trade partners can also stock our full range of canine nutritional supplements. One of the most comprehensive available to UK wholesale accounts, and a high demand retail category for independents looking to grow basket value.
Our eleven, vet-approved, science-backed formulas designed to target the core areas of canine health and performance.
ProDog supplements are formulated to complement any diet, carrying strong repeat purchase rates, a natural upsell alongside our raw food range.
“ProDog Raw’s food and supplements consistently receive fantastic feedback, giving me complete confidence in recommending them to our customers. Knowing that customers are seeing positive results builds trust in both the products and our advice, encouraging them to return time and time again.”
Giving you More Than a Price List
Built for Independents
- Raw dog food bulk supply
- Account-specific pricing and discounts
- Flexible order structures and lower minimal order quantities (where applicable)
Support that sells.
Get Stocked. Get Seen.
ProDog is bold and built to be noticed. Branded freezers and eye-catching point-of-sale materials put us front and centre in your store, helping your team sell with confidence.
- Branded freezer finance
- Point-of-sale materials
- Dedicated account manager
Branded Freezer Deals
50kg
of free food
Make a statement the moment customers walk in. Get a ProDog branded freezer through our freezer finance deals, with 50kg of FREE food included. Speak to our trade team to find out more.
- A standout freezer
- 50kg of food on us
- A trade team in your corner
Arm Your Team. Win Your Customers.
Bring ProDog to life in your store with eye catching point-of-sale materials that grab attention and help boost sales.
From leaflets and posters to staff cheatsheets and customer booklets, we provide resources that explain our range and give your team the words to win those all important sales conversations.
“Working with ProDog has been brilliant, but a huge part of that for me has been getting to know and work with Frank. From day one, Frank has been nothing but supportive. It’s never felt like I’m just someone representing ProDog, he’s always made me feel valued and part of what they’re building.”
Why Choose ProDog Trade?
“ProDog is my first recommendation for anyone new to raw feeding, whether they have a puppy or an adult dog. I trust the quality of the food, having both 500g and 1kg options makes it really practical, and most importantly, it just works.”
Jump to your business type
How We Support Your Business
Raw Dog Food for Kennels
Running a kennel means feeding multiple dogs every day, often with different needs, routines and appetites to consider. We know consistency is not a compromise when animals are in your care. ProDog Trade provides bulk raw dog food for kennels and boarding facilities, with reliable supply, account-specific pricing, flexible order structures and UK-wide delivery, so you can feed with confidence without sacrificing the standards your customers expect from you.
Raw Dog Food for Breeders
From weaning litters to supporting brood and stud dogs, breeders need food they can rely on at every stage. Good breeding is built on care and reputation, which is why we work with breeders who want dependable nutrition with expert advice and practical support alongside it. Our trade service includes complete, expertly formulated recipes and single-protein options at trade pricing, with the flexibility to scale supply around your litters and products you can feel confident recommending to new puppy owners.
Raw Dog Food for Pet Shops
Looking to become a raw dog food stockist? ProDog Trade helps pet shops offer a premium raw range that gives customers a genuine alternative to mass-market brands. With sustainable trade pricing, lower MOQs where applicable, and our high-demand supplement range to support basket value, we help you grow your raw category without losing what makes your shop different.
Raw Dog Food for Canine Professionals
Groomers, trainers, daycares and veterinary practices trust ProDog to recommend and stock. We work with canine professionals who value quality, education and long-term results — backed by practical resources, ongoing nutritional advice and dedicated account support. We provide trade packages built for people who take their work with dogs seriously.
From First Enquiry to First Trade Order
-
Step 1
Register your interest
let us know whether email or a call works best for you
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Step 2
We'll be in touch within 72 hours
trade team shares the trade pack and price list
-
Step 3
Set up your account
a few details once you're ready to stock
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Step 4
Place your first order
through the trade-exclusive portal
Ready To Talk Trade?
ProDog Trade — built around quality, flexibility, and long-term partnership.