With more than three decades of experience working with dogs across sport, television, and real-world training, I’ve seen how quickly dogs are labelled “stubborn” when their behaviour doesn’t meet human expectations. From competing at the highest levels, including Crufts Obedience, to sharing training principles on Channel 4’s The Dog Academy, my work has always centred on understanding how dogs learn, process information, and respond under real-life conditions.
Over the years, I’ve helped countless owners who felt stuck with dogs described as stubborn; dogs who ignore cues, seem disengaged, or prioritise their environment over their handler. In almost every case, the issue wasn’t defiance, but a gap in clarity, motivation, or consistency. When those pieces are addressed, dogs that once appeared difficult often become focused, reliable, and highly capable.
In this article I explore why stubbornness is so often misunderstood, and how changing the approach changes the outcome.




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