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Goat
Raw Dog Food Meal
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Goose & Offal
Raw Dog Food Meal
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Venison
Raw Dog Food Meal
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Wild Boar & Offal
Raw Dog Food Meal
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Rabbit 80/10/10
Raw Dog Food Meal
Free Raw Dog Food Delivery to UK Standard Areas on Food Bundles
Raw Dog Food Meal
Raw Dog Food Meal
Raw Dog Food Meal
Raw Dog Food Meal
Raw Dog Food Meal
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Novel protein dog food is essentially protein sources that your dog hasn’t been exposed to before. Because their immune system hasn’t encountered the protein previously, it’s less likely to trigger a reaction. It’s a targeted approach to feeding dogs with suspected food sensitivities or intolerances.
Food sensitivities in dogs are typically a response to proteins they’ve been regularly exposed to, most commonly chicken or beef. Switching to a protein the dog has never eaten before removes the trigger, allowing the immune system to settle. It’s the foundation of an elimination diet.
It depends on what your dog has eaten before. For most dogs, proteins like wild boar, venison, rabbit, goose, and goat are genuinely novel. ProDog’s novel protein range covers all five, giving you a selection of clean, single-protein options for sensitive dogs or elimination feeding.
Yes, it’s one of the most effective tools for identifying food sensitivities. The key is discipline: stick to a single novel protein for four weeks before introducing anything new. Introducing multiple proteins too quickly makes it impossible to pinpoint the cause of a reaction. Ensure any treats or dental chews are from the same novel protein also to ensure an effective elimination diet.
Yes, once you’ve completed an elimination diet and identified any problem proteins, rotating between novel proteins is a great way to add variety and reduce the risk of developing new sensitivities. During an active elimination diet though, stick to one protein at a time for four weeks before making any changes.