FREE DELIVERY ON RAW DOG FOOD BUNDLES & DOG SUPPLEMENTS to UK Standard Areas
They dedicate their time and energy to researching, developing, producing and marketing the best quality products and delivering the best customer experience possible. To work in such a demanding environment takes passion and, when it comes to dogs, all of our team own that passion in abundance.
Here you can read a little more about them…
Heidi is the founder and MD of ProDog (Bossy boss!)
She is also mum to Genghis and Khan (2 huge black Cane Corsos) and Frankie Boy (even bigger horse shaped puppy), wife to Mat and has recently inherited a python called Goldie (don’t ask).
Heidi is basically mad about health, nutrition, animals, education and fitness (both in humans and dogs!). Genghis, her male dog, is not so keen on the fitness malarkey and can be often heard snoring in the background when you speak to her (its definitely not Mat).
Luckily Khan is a bit different and loves her Mondio/Protection training.
When Heidi is not training her dogs, riding her horse or discussing politics with her snake, she is found working tirelessly at the helm of ProDog. Never too busy for a customer big or small and always thrilled to talk canine nutrition with anyone at anytime of night or day…..they definitely ‘broke the mould’ here.
We are sometimes thankful there is only one Heidi?
Alison, or ‘Frosty’ as we refer to her, is our Head of Nutrition and Product Development.
A self-confessed dog nutrition nerd, Alison has gained a range of canine nutrition qualifications:
IPET Network Level 3 Diploma in Canine Nutrition (603/7213/8) | Dogs Naturally Pro – Raw Dog Food Nutrition Specialist | Dogs Naturally Pro – Advanced Canine Nutrition Specialist | Canine Nutrition- Audit and Formulation of raw and home cooked diets – via Companion – nutrition.
This, combined with many years of real-life raw feeding experience, means you can rest assured your dog’s nutritional needs are always well taken care of with Frosty in charge.
Alison was raw feeding her canine clan way before pre-made recipe options were around. Her garden used to resemble a graveyard. Her freezer was full of animal body parts, and she bored everyone with the perils of processed pet food decades ago.
Owned by her two doodles, she is generally known as the curly crew chief. Markle, or Princess Swampy, as she is better known due to her love of rolling in disgusting things, is the eldest. Miss Winnie is the youngest addition to the curly crew, a Bernedoodle, more often described as the ‘Giant Pupster’.
Alison loves nothing more than talking about nutrition and holistic health (for humans and dogs) to anyone who will listen. You can be certain she will move heaven and earth to find the best nutritional solution for your dog.
Anna is our Head of Communications; we call her whenever we need to say something to the outside world. A writer at heart with a diploma in canine nutrition makes her the perfect person to share our expertise.
As an animal-obsessed, outdoors-appreciating, music-lover, you’ll often find her walking or running with Rudi, the energetic Northern Inuit she shares her home with. Born to run, eat, and play ball, he is Anna’s shadow. Never far away. He even likes a chat in his own dog style.
When she’s not writing about dogs and dog wellbeing, she’s talking or writing about energy. As a tiredness and energy specialist, Integrative Health Coach and EFT Practitioner, she has a passion for health and happiness in all beings, two-legged or four-legged. With a particular interest in gut health and the mind/ body connection, she is enjoying discovering more and more similarities between dog health and human health.
Sheryl is our resident geek! She is responsible for content writing and social media (or as we call it – playing around on Facebook all day). When she is not researching, writing and playing around on Facebook, she can be found juggling her family life with her two children, her two dogs and her other obsession which is running. Always eager to tell us her new ‘split times’ and give a blow by blow account of the weekends race (yawn), we thought it would be fun to nominate her and Flo (nutty Springer) for a Canicross event.
Once Sheryl had worked out which way round the harness went (not such a geek now hehe) they were last seen heading North. Kota is Sheryl’s other dog, a calm and obedient rescue Spaniel cross. Despite being a fussy girl around food previously, once introduced to raw a few years back, she now nails her ProDog and is in super shape. If anyone sees a geek attached to a nutty spaniel flying past them at any stage……kindly point them back in the direction of ProDog HQ.
Caroline Spencer (Dip.AdvCanBhv) is our in-house behaviourist. Adept at deciphering dog behaviour, her superpower is helping humans to understand and harness their canine companion’s innate qualities to live harmoniously together.
Author of ” Why Does My Dog Do That?” | Co-Author of “Parenting Your New Puppy” with Lesley Harris | Designer of Happy at Heel Harness
Caroline began her canine adventures over 30 yrs ago. Her beloved first dog Harvey, a master escape artist, prey driven Labrador, taught her many lessons. She’s studied and worked with numerous behaviour and training experts, trained and competed in gundog tests and helped countless dog guardians along the way.
The light bulb moment came when her children arrived 20 years ago. By applying the same principles of bringing up children to dogs, she developed her signature approach alongside her colleague Lesley Harris.
“Raise dogs. Don’t train them.”
Caroline’s foundational principles flipped the focus from training the dog to educating humans. She emphasises the importance of forming a loving, trusting relationship with your dog, respecting and working with their natural instincts, whilst providing guidance and boundaries where appropriate to encourage better canine choices.
When she’s not talking, writing or researching dog and human dynamics you’ll find her adventuring with Brora, her little working Cocker Spaniel, amidst the Northumbrian moors, beaches, rivers and waterfalls. Brora loves nothing better than a dip in the North Sea. Not Caroline’s kinda gig though— she’s a warm water fish with enthusiasm for netball. Self-rating 10/10 for netball passion and 4/10 for netball skills. She’s currently busy focusing on the fun rather than the sporting glory.
Alongside her private consultations, Caroline is proud to be part of the ProDog team. Got a fussy dog? Not a problem— we’ve got a dog behaviourist on board.
Kurtis, ProDog Raw’s Strategic Analyst, is our go-to guy for turning data into seamless, behind-the-scenes operations. In simple terms, his job is to figure out what’s working, what’s not and how to improve things—ensuring that every ProDog experience is top-notch for both two and four-legged customers.
A master of data and software, Kurtis uses his skill to make sure the right premium nutrition lands at the right dog’s doorstep—every single day. By streamlining systems, identifying growth opportunities, and creating innovative solutions, he ensures the ProDog community has everything they need to help their dogs thrive.
With a strong software, e-commerce, and digital marketing background, Kurtis excels at turning complex data into actionable insights. “For me, it’s about more than just numbers—it’s about making sure wagging tails and happy howls are the results of smart decisions and seamless service,” he says.
What drives him most is the chance to make a meaningful impact in the pet nutrition sector. Inspired by ProDog’s mission to raise the bar for raw feeding and dog nutrition, he loves knowing his work helps dogs live their best lives.
Kurtis is a mix of high-energy adventurer and unapologetic nerd outside of work. From skateboarding and rock climbing to flying drones and diving into documentaries, his curiosity and drive keep him primed for any challenge—making him an invaluable part of the ProDog team.
Meet Frank, Customer Service Manager at ProDog Raw.
Frank’s mission is simple: to ensure every customer and their dogs have the best possible experience. Whether it’s answering questions about transitioning to raw feeding or helping customers pick the perfect products for their pups, Frank leads a dedicated team passionate about supporting the ProDog community.
With nearly six years of experience living and working alongside dogs, Frank brings a wealth of knowledge and enthusiasm to his role. “There’s nothing better than seeing the difference raw feeding can make,” he says. “From shinier coats and boundless energy to tails wagging non-stop, knowing we’re helping dogs thrive keeps me excited about what we do at ProDog.”
When he’s not at ProDog, Frank describes himself as a bit of an XL Bully at heart—loyal, endlessly enthusiastic, and never one to turn down a snack. In his downtime, you’ll often find him exploring the South West countryside with his own dog Gen—or, as he puts it, “being dragged around” is probably a more accurate description.
“If you need advice on raw feeding or just want to talk about your dog, I’m your guy,” Frank says. For him, ProDog Raw is more than just incredible food; it’s about building a thriving community for dogs and their humans—and he’s thrilled to be part of it.
If your dog’s goodies arrive on time and in perfect condition, you’ve got Ieuan to thank. As ProDog Raw’s Distribution Centre Manager, he’s the powerhouse behind our packing operations, ensuring every order is prepped, packed, and dispatched with military precision
Logistics, timing, and efficiency are his game. From keeping the packing team running like a well-oiled machine to making sure couriers collect exactly what they need, when they need to, Ieuan’s role is pivotal in getting ProDog orders from HQ to your dog’s bowl—fast.
When he’s not working his distribution magic, Ieuan is busy keeping up with his two boys, Ezra (4) and Cameron (15). A fitness enthusiast, he loves making the most of any rare British sunshine—when it actually shows up
Precision, speed, and reliability aren’t just part of the job for Ieuan, they’re how he operates, in and out of the warehouse. For him, logistics isn’t just about moving boxes; it’s about making sure every ProDog pack member gets their order seamlessly. With him at the helm, your dog’s next delivery is in expert hands.
Nick is our Website Development Lead. His job can sometimes seem baffling to those of us without a techie brain, but in simple terms, he ensures the website runs smoothly.
For over 20 years, he’s honed his craft as a tech whizz. He admits it’s the perfect job to keep him out of mischief as he’s always loved puzzles and problem-solving. The world of ProDog web development goes something like this —one of the team has a super-bright idea about how we could make our customers’ website experience better, this is closely followed with the words “Nick, can you get the website to do X, Y, Z” then Nick will go away and work his magic to make it possible!
Based in Valencia, Nick enjoys the Spanish life. Downtime is having a kickabout with friends or cycling south of the city to the rice fields and orange groves (we’re only slightly envious when we’re lapping up the UK grey skies and rain). Playing the guitar and live concerts are also permanent features, as is his ‘brewmaster ambitions; Nick is currently refining the art of home beer brewing (and of course, sampling a little of the end product).
There’s one thing the Spanish life hasn’t changed, though; his love for Yorkshire tea. It seems he’ll always be a Yorkshire man at heart.
Meet Lewis, our graphic design maestro. He’s the creative mastermind behind the scenes, ensuring the ProDog brand looks 100 paw-cent!
While Lewis may not have a dog, he is no stranger to the world of healthy living and raw food. In fact, he once lent his creative touch to his brother’s raw food cafe, and he even had a stint as a chocolatier at a raw chocolate company.
As a devoted nutrition researcher, Lewis knows a thing or two about the importance of a top-notch diet. He’s all in on ProDog’s mission and can often be caught tuning into ProDog Rawbellion Conversation to learn more about canine nutrition while conjuring up more design magic.
Lewis is a devoted Dad. Down time is a rare treat with three kiddos in his life. But, when he’s not working on keeping ProDog looking sharp and does manage to steal a moment away from the three whirlwinds of energy, you’ll likely find him in the kitchen, turning his fridge’s contents into nutritious juices or serenading whoever will listen with beautiful melodies he has composed on his trusty guitar.
Meet ProDog’s senior website developer. Hailing from Poland, Michal has happily called the UK home for the past decade.
Having always been captivated by technology and the challenge of problem-solving, it was logical he found a calling as a programmer, where every day presents a new puzzle to solve and a bug to iron out.
With four lively kiddos running around, he is not just a coding wizard; he’s also a parenting superhero. According to Michal, one of the perks of being a developer is the flexibility to work from home, ensuring he can spend quality time with their quartet of youngsters. With four kids – that’s a lot of playdates and bedtime stories!
Growing up with a faithful canine companion, his love for animals stems from childhood. Nowadays, Michal’s trusty “pair programming buddy” is Lulu, a sprightly miniature schnauzer, though she does have some competition from their three feline friends.
But it’s not all work and no play! In his spare time, Michal channels his creative side, crafting funny programming videos to help others improve their coding capabilities. Because who said computer programming can’t be a barrel of laughs?
So, whether he’s streamlining ProDog’s digital operations, conjuring up new features, or sharing chuckles through his YouTube channel, our senior developer is a master of tech performance and a welcome addition to the ProDog team.
Nick is the independent consultant vet for Prodog Raw. He’s a raw food nut and has been for 25 years. He’s had dogs all his life, man and boy: Jake the mad Dalmatian when he was a boy, George the naughty yellow Lab, Sal the timid Collie (he was called out to a Yorkshire farm to put her to sleep because she was scared of sheep! He put her in the car and the rest is history), Linus and Moss the hilarious Labs and now Bluebell the super-cute Whippet/Italian Greyhound cross.
He lives in Wiltshire with his wife Elly who runs Dermadog, a company producing natural soaps for dogs, Arthur and Ophelia his 8 and 6-year-old humans, Bluebell, Ziggy the Snowshoe cat, eight chickens and two peacocks. Yes, two peacocks – they didn’t get them specially, one just turned up, so they got another to keep him company. They’re called Sir Julian P. Cock and Raj. You couldn’t make this stuff up.
Nick is a leading voice in raw feeding worldwide. He blogs, vlogs, Instagrams and puts food and vet stuff on his Facebook page.
Rid
Co-Founder
Read moreRid was truly one of a kind—an absolute gentleman with a heart of gold, an infectious chuckle, and an extraordinary talent for improving health. As a founding partner of ProDog Nutrition, Rid’s unparalleled expertise in supplements and their ability to deliver laid the cornerstone of a legacy that continues to drive ProDog’s mission to revolutionise canine wellness.
The story of ProDog Raw’s supplement range began back in 2017 when Rid joined forces with Heidi Maskelyne, ProDog’s CEO. Their shared passion for fitness and nutrition brought a bold vision to life: to create cutting edge supplements that would power peak canine wellness condition.
Rid, affectionately nicknamed “Mr Supplement,” was the mastermind behind ProDog’s original formulas. With his depth of knowledge and commitment to excellence, he pioneered unique blends of key ingredients, rigorously tested and refined through research and real-world trials. Each formula was perfected to achieve maximum benefits for dogs of all breeds, sizes, and ages, supporting their diverse nutritional needs.
Rid’s dedication went far beyond science. He cared deeply about the wellbeing of every dog (and human!) he worked to support. While he was always quick with a laugh, he was relentless in his dedication to raise the bar for canine nutrition.
Devastatingly, Rid passed away unexpectedly on the 11th of June, 2023, at just 64 years of age. His loss was a profound shock to everyone who knew him, and his absence is deeply felt by the ProDog team.
Rid’s legacy, however, lives on. The ProDog supplement range is a testament to his life’s work. At ProDog Raw, we’re honoured to uphold Rid’s legacy and drive his work forward.
To learn more, visit our Legacy Promise page.
Gone but never forgotten, Rid remains at the heart of everything we do—and we’ll always be inspired by his unwavering commitment to helping dogs live their best lives.
