Same Standards. Sharper Look. Here’s Why We Rebranded.

Last Updated: 2 December 2025
2 Comments

ProDog just got a new look, but what we stand for hasn’t changed one bit. At ProDog, we’re not big on fluff. So, when it came to refreshing how we look, it wasn’t about chasing trends or being flashy. It was simply about bringing more clarity to what we do and why we do it.

Author: Anna Bain

Same Standards. Sharper Look. Here’s Why We Rebranded.

Contents

Why Now?
What to Expect
What This Means For You

Our new visual identity is really about showing up with the same strength and clarity we bring to every product we make. We’re not changing who we are, we’re just expressing it more boldly. Because more than ever, dog owners deserve to understand what good nutrition really looks like.

From day one, ProDog was built to raise the standard for dogs’ health and longevity. While our appearance might look a little different….our mission, our mindset, and what we deliver remains exactly the same.

For Heidi Maskelyne, Founder of ProDog, this refresh is deeply personal.

“As a 100% founder-led business, we’ve always had the freedom to put values before profits. No shareholders. No shortcuts. No compromises.

This rebrand is our way of redefining our ethos with more confidence and purpose, not just in how we look, but in how we support the dogs and owners we serve.”

We still create the highest quality raw dog food and performance-led dog supplements, expertly formulated, grounded in leading nutritional science. We still collaborate with top canine nutritionists and world-renowned vets. And we still offer free, one-to-one advice for dog owners who want to get it right.

Because serious nutrition deserves serious support — and that’s never changed.

Our mission has always been simple: to help more dogs live healthier, happier lives through the power of real, natural nutrition. This evolution is about saying that more concisely and making it unmistakable that we stand for serious, species-appropriate nutrition that helps dogs truly thrive.

Why Now?

As ProDog has grown, not just as a brand but as a community, we’ve welcomed more dog owners who are learning just how important their dog’s diet really is. With that growth came the need to represent ourselves in a way that reflects the quality of what we deliver behind the scenes.

So, we refined our look. We sharpened how we talk about our products. And we made it easier for owners to understand what sets us apart, so they can share it, talk about it, and help more dogs experience the benefits of raw feeding.

Nothing has changed in our commitment to providing the absolute best canine nutrition solutions. We haven’t changed our products. We’ve simply reframed how we tell our story. Because when you cut through the noise, raw feeding isn’t just easily doable. It’s also very powerful.

Two dogs eating and enjoying the benefits of raw dog food

Top 12 Health Benefits of Raw Feeding Your Dog

What to Expect

You’ll notice a fresher, more defined look across our packaging, website, and social channels. But beyond the surface, it’s the same ProDog: same commitment to quality, same team of experts, same support at every stage of your dog’s journey.

Not a change in direction.; just a bolder, louder expression of who we are!

What This Means For You

If you’re already part of the ProDog community, thank you. Your support means everything. And rest assured, you’ll continue to get the same seriously good nutrition, backed by the same expert team you know and trust.

Over the next few weeks, you’ll start to see the new look rolling out. You might spot a mix of old and new packaging for a little while as we run down existing stock, because we don’t believe in waste.

From early August 2025, you’ll also notice key pages of our website begin to change. That facelift will gradually extend across the whole site, along with updates to our social media pages and email style. It’s all designed to make it easier to find what you need, share what you love, and feel even prouder of the brand you stand behind.

If you’re just joining us, welcome. We’re so glad you found us. And we hope our refreshed look and clearer messaging make getting started feel simple, supported, and seriously worthwhile.

Not sure where to begin? Start with our Beginner’s Guide to Raw Feeding; perfect for first timers. Or, if you want to understand the real difference between a fresh, natural diet and ultra-processed kibble, check out our Kibble vs Raw No-Nonsense Guide. It’s packed with facts.

Plus, our expert team is always here to offer free, personalised support. No pressure. Just real help, whenever you need it.

This Is What Serious Dog Nutrition Looks Like

From day one, we’ve been here to challenge the pet food industry and raise the bar for canine health. No fillers. No fluff. Just seriously good nutrition, grounded in science and made right here in the UK. This video captures the essence of our mission: To help more dogs live healthier, happier lives through the power of real, natural nutrition.

This isn’t about reinvention. It’s about refinement.

We’re proud of what we do, and we’re here to help more people understand it. Because the more owners we can reach, the more dogs we can help thrive.

Thanks for being part of the journey!

Need help with your dog’s diet?

Contact ProDog’s expert team today for FREE tailored canine nutrition advice

Contact Us

2 comments

29/08/2025 at 7:56 am

Mo Waghorn

My dogs love your recipes.
My only bug bear is the packaging, is there no way you can reduce the plastic? I’ve tried reusing the tubs but get through so many over the year it’s crazy,
Paleo ridge do a great recyclable package but my dogs don’t like the food .
Please can you sort this out? I feel guilty every time I put the tubs in my recycle bin .

Reply

31/08/2025 at 11:32 am

ProDog

Hi Mo – thank you for contacting us. We have looked at other packaging solutions, as so far we haven’t found a decent comparable one. If you have a local fpr sale or swap, pop them on there as many people snap these up and re use them quickly.
Hop that helps