Same Standards. Sharper Look. Here’s Why We Rebranded.

From day one, ProDog was built to raise the standard for dogs’ health and longevity. While our appearance might look a little different….our mission, our mindset, and what we deliver remains exactly the same.

For Heidi Maskelyne, Founder of ProDog, this refresh is deeply personal.

“As a 100% founder-led business, we’ve always had the freedom to put values before profits. No shareholders. No shortcuts. No compromises.

This rebrand is our way of redefining our ethos with more confidence and purpose, not just in how we look, but in how we support the dogs and owners we serve.”

We still create the highest quality raw dog food and performance-led dog supplements, expertly formulated, grounded in leading nutritional science. We still collaborate with top canine nutritionists and world-renowned vets. And we still offer free, one-to-one advice for dog owners who want to get it right.

Because serious nutrition deserves serious support — and that’s never changed.

Our mission has always been simple: to help more dogs live healthier, happier lives through the power of real, natural nutrition. This evolution is about saying that more concisely and making it unmistakable that we stand for serious, species-appropriate nutrition that helps dogs truly thrive.

As ProDog has grown, not just as a brand but as a community, we’ve welcomed more dog owners who are learning just how important their dog’s diet really is. With that growth came the need to represent ourselves in a way that reflects the quality of what we deliver behind the scenes.

So, we refined our look. We sharpened how we talk about our products. And we made it easier for owners to understand what sets us apart, so they can share it, talk about it, and help more dogs experience the benefits of raw feeding.

Nothing has changed in our commitment to providing the absolute best canine nutrition solutions. We haven’t changed our products. We’ve simply reframed how we tell our story. Because when you cut through the noise, raw feeding isn’t just easily doable. It’s also very powerful.

You’ll notice a fresher, more defined look across our packaging, website, and social channels. But beyond the surface, it’s the same ProDog: same commitment to quality, same team of experts, same support at every stage of your dog’s journey.

Not a change in direction.; just a bolder, louder expression of who we are!

If you’re already part of the ProDog community, thank you. Your support means everything. And rest assured, you’ll continue to get the same seriously good nutrition, backed by the same expert team you know and trust.

Over the next few weeks, you’ll start to see the new look rolling out. You might spot a mix of old and new packaging for a little while as we run down existing stock, because we don’t believe in waste.

From early August 2025, you’ll also notice key pages of our website begin to change. That facelift will gradually extend across the whole site, along with updates to our social media pages and email style. It’s all designed to make it easier to find what you need, share what you love, and feel even prouder of the brand you stand behind.

If you’re just joining us, welcome. We’re so glad you found us. And we hope our refreshed look and clearer messaging make getting started feel simple, supported, and seriously worthwhile.

Not sure where to begin? Start with our Beginner’s Guide to Raw Feeding; perfect for first timers. Or, if you want to understand the real difference between a fresh, natural diet and ultra-processed kibble, check out our Kibble vs Raw No-Nonsense Guide. It’s packed with facts.

Plus, our expert team is always here to offer free, personalised support. No pressure. Just real help, whenever you need it.

This isn’t about reinvention. It’s about refinement.

We’re proud of what we do, and we’re here to help more people understand it. Because the more owners we can reach, the more dogs we can help thrive.

Thanks for being part of the journey!