FREE DELIVERY ON RAW DOG FOOD BUNDLES & DOG SUPPLEMENTS to UK Standard Areas

Meet The Experts

Alison Frost

Dip.CN, Pro-Advanced Canine Nutrition Specialist

Alison Frost is ProDog’s Head of Nutrition and Product Development, with over two decades of experience advocating natural diets for dogs. She’s the architect behind ProDog’s raw food formulations and supplement range, ensuring every product meets the highest nutritional standards.

Alison holds an IPET Network Level 3 Diploma in Canine Nutrition and is accredited by Dogs Naturally as both a Pro-Raw Dog Food Nutrition Specialist and Pro-Advanced Canine Nutrition Specialist. But her expertise goes beyond credentials.

She lives by the mantra: “Treat the dog in front of you,”

tailoring nutrition advice to each individual dog rather than following one-size-fits-all rules.

At ProDog, Alison offers free one-to-one consultations to customers and anyone needing guidance to get started or understand more about raw feeding. Her role in product development means she’s constantly researching ingredients, refining formulations, and ensuring ProDog’s meals and supplements support dogs’ diverse dietary needs.

Alison’s own dogs, Markle and Winnie (both doodles), keep her grounded in the realities of feeding, grooming, and caring for real dogs with real quirks. She writes for The ProDog Blog on topics ranging from raw feeding fundamentals to addressing specific health conditions through diet.

Alison Beyond ProDog

Christmas Dog Foods

Safe or toxic? Alison's Country Life guide to festive foods dogs can eat — and the ones to avoid at all costs.

Vegan Diet Flaws

A critical review of flawed research claiming vegan diets are optimal for dogs. Published in Edition Dog — essential reading for evidence-focused owners.

Gut-Skin Connection

How gut health drives chronic skin problems in dogs — and why diet is often at the root. Published in Westies & Besties Magazine.

Our Other Experts

Caroline Spencer

Canine Behaviourist (Dip.CB) & Author of Why Does My Dog Do That?

Kamal Fernandez

Master Dog Trainer and founder of Kamal Fernandez Online Training

Anna Bain

Canine Nutrition Writer (Dip.CN) & Head of Communications at ProDog.

Dr Nick Thompson

BSc (Vet Sci) Hons, BVM&S, VetMFHom, MRCVS Founder of Holistic Vet Veterinary practice

Dr Katie Woodley

BVSc, GDVCHM, CVMA. Leading force in the world of holistic pet care. Otherwise known as The Natural Pet Doctor.

Dr Vicky Simon

Dr Vicky Simon, BVetMed, VetMFHom, MRCVS